In 2025, the beverage industry witnessed a seismic shift as CBD-infused drinks transitioned from obscure wellness elixirs to everyday staples on supermarket shelves and bar menus. Once confined to health food stores and niche online retailers, these drinks—infused with cannabidiol, a non-psychoactive compound from hemp—captured the imagination of consumers seeking natural alternatives for relaxation, focus, and recovery. This year marked a turning point, fueled by regulatory green lights, innovative formulations, and a cultural pivot toward mindful consumption. As alcohol sales plateaued amid "sober-curious" movements, CBD drinks stepped in as the refreshing, buzz-free option. With global sales soaring, 2025 became the year CBD drinks exploded into the mainstream, blending health trends with everyday indulgence.

Unpacking CBD Drinks Growth

The numbers tell a compelling story of CBD drinks growth this year. The global cannabidiol-infused beverages market, valued at $4.36 billion in 2024, surged forward with projections to reach $13.80 billion by 2032. This trajectory reflects a robust compound annual growth rate (CAGR) of 15.50% from 2025 onward, driven by heightened demand for functional beverages. In the U.S. alone, the cannabis beverages sector—including CBD-dominant options—hit $1.45 billion in 2025, up from previous years, and is forecasted to climb to $3.85 billion by 2032 at a 17.6% CAGR. Globally, the broader CBD beverage market expanded from $2.40 billion in 2024 to set the stage for $14.73 billion by 2035, boasting a 17.95% CAGR through the decade. Hemp-based beverages, a subset, are growing even faster at 18.2% CAGR from 2025 to 2034, highlighting the category's explosive momentum. These figures underscore how CBD drinks growth transformed a once-marginal segment into a multi-billion-dollar powerhouse, outpacing even kombucha's rise with a global CBD-infused foods and beverages sector growing at 19.2% CAGR over the next five years.

Factors Fueling Drinks CBD Growth

What sparked this drinks CBD growth in 2025? A confluence of consumer shifts and market dynamics played key roles. Health-conscious millennials and Gen Z, prioritizing wellness over intoxication, gravitated toward CBD's touted benefits like stress relief and anti-inflammatory effects without the high. Non-alcoholic variants dominated, capturing 72% of the U.S. market share, as people swapped beer for CBD sparkling waters during social gatherings. Innovations in water-soluble CBD technology improved taste and bioavailability, making drinks more appealing—think fruity energy boosts or calming teas that absorb faster than traditional edibles. Globally, awareness campaigns educated skeptics, with 2025 seeing a spike in partnerships between CBD brands and lifestyle influencers. In North America, which holds the lion's share at over 35% of the global market, consumer openness to plant-based remedies accelerated adoption, projecting regional growth from $0.85 billion in 2023 to $3.75 billion by 2032. Europe followed suit, expanding from $0.52 billion to $2.3 billion in the same period, as acceptance grew amid regulatory easing. This drinks CBD growth wasn't just about numbers; it represented a cultural embrace of functional hydration in a post-pandemic world craving balance.

The Boom in CBD Drinks Wholesale Growth

Parallel to retail surges, CBD drinks wholesale growth emerged as a lucrative frontier in 2025. Distributors capitalized on high profit margins, often premium-priced due to perceived health premiums, with wholesale channels expanding rapidly to meet demand. In the U.S., licensed dispensaries and specialty wellness stores handled much of the volume, with direct-to-consumer sales skyrocketing 95% in legal states. Globally, e-commerce platforms and convenience stores broadened access, fueling wholesale orders for diverse products like hemp-derived sodas and synthetic CBD mixes. Market research points to CBD beverages comprising 19% of total CBD sales by year-end, contributing nearly $1.3 billion domestically. Companies like CBD Life Sciences Inc. exemplified this trend, securing major orders from dispensaries like Smoking Scholars in the Bronx, signaling robust wholesale pipelines for infused drinks. This CBD drinks wholesale growth empowered distributors to diversify inventories, from full-spectrum options to isolates, tapping into a market where consumer curiosity translated to bulk purchases and repeat business.

Consumer Trends and Adoption

Consumers in 2025 drove the narrative, with trends leaning toward personalized wellness. CBD-dominant beverages led the charge in the U.S., favored for non-psychoactive perks, while balanced THC/CBD hybrids appealed to recreational users in legal markets. Pharmaceutical-grade products gained traction for reliability, contrasting food-grade casual sips sold online or in storefronts. The "sober-curious" demographic, reducing alcohol intake, boosted non-alcoholic CBD drinks as social alternatives, with sales in this subcategory exploding. In Asia Pacific, starting from a modest $0.25 billion base, growth to $1.1 billion by 2032 reflects emerging awareness, while Latin America and MEA show promise with projections to $0.25 billion and $0.21 billion, respectively. Stories of everyday users—from athletes using CBD for recovery to office workers for focus—humanized the trend, making adoption feel accessible and exciting.

Regulatory Milestones in 2025

No discussion of 2025's boom is complete without regulatory nods. The UK's full approval of CBD for food and beverages in summer ignited European expansion, setting a global precedent and spurring product innovation. In the U.S., ongoing FDA dialogues clarified guidelines, boosting investor confidence despite lingering ambiguities. These changes unlocked markets, with hemp-derived CBD gaining traction over marijuana-sourced variants due to broader legality. Favorable frameworks in North America, including Canada and Mexico, supported domestic brands, while Asia Pacific's loosening restrictions hinted at untapped potential. This regulatory thaw was pivotal, transforming CBD from a gray-area ingredient to a compliant powerhouse.

Innovations Driving the Market

Innovation kept the momentum alive in 2025. Nano-emulsion tech made CBD more mixable, eliminating oily residues in drinks. Brands like Canopy Growth and Tilray launched targeted lines—immunity-boosting sodas, mood-enhancing teas—catering to specific needs. Sustainable sourcing and eco-packaging appealed to green consumers, while collaborations with bars introduced CBD mocktails. These advancements not only enhanced efficacy but also broadened appeal, from energy drinks for gym-goers to calming elixirs for insomniacs.

Challenges Ahead

Despite the hype, hurdles remain. Regulatory inconsistencies persist, with some regions lagging in approvals. Supply chain issues for high-quality hemp and consumer education gaps could slow progress. Yet, these challenges pale against the opportunities, as the market's resilience shines through.

Looking to the Future

As 2025 wraps, the future gleams bright. With projections like $2.8 billion for cannabis beverages globally and hemp drinks topping $1 billion, expansion into emerging markets promises more growth. CBD-infused drinks are no longer niche—they're the new normal, blending science, culture, and commerce in every sip.

In 2025, CBD drinks growth has exploded, surging from a $4.36 billion market in 2024 to a projected $13.80 billion by 2032 at a 15.5% CAGR. This drinks CBD growth is fueled by health-savvy consumers ditching alcohol for buzz-free bliss—stress relief, recovery, and focus in every sip. Non-alcoholic options now claim 72% of U.S. sales, with North America leading at 35% global share.

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Reference:

1.      Johnson, D., Hogan, M., Marriot, R., Heaney, L., Bailey, S., Clifford, T., … & James, L. (2023). A comparison of advertised versus actual cannabidiol (cbd) content of oils, aqueous tinctures, e-liquids and drinks purchased in the uk. Journal of Cannabis Research, 5(1). https://doi.org/10.1186/s42238-023-00183-y

2.      Kamutchat, P., Limsuwan, S., Leewichit, N., & Tansakul, N. (2025). Pharmacokinetic characteristics of a single cannabidiol dose in oil and treat forms and health impacts after 30 days of administration in dogs. Animals, 15(10), 1470. https://doi.org/10.3390/ani15101470

Karoly, H., Mueller, R., Andrade, C., & Hutchison, K. (2020). Investigating relationships between alcohol and cannabis use in an online survey of cannabis users: a focus on cannabinoid content and cannabis for medical purposes. Frontiers in Psychiatry, 11. https://doi.org/10.3389/fpsyt.2020.613243